People intentionally turn their attention away from ethical problems for several reasons like a problem could be so disturbing for people that it would dominate their thoughts or solving it might require extensive efforts. Read on to know how marketers use this power.
From George Carlin –
“They want more for themselves and less for everybody else…They don’t want a population of citizens capable of critical thinking. They don’t want well informed, well educated people capable of critical thinking… That’s against their interests. That’s right. They don’t want people who are smart enough to sit around a kitchen table and think about how badly they’re getting fucked by a system that threw them overboard 30 fucking years ago…”
“The heart of the wise makes his speech judicious and adds persuasiveness to his lips” – Proverbs 16:23, The Holy Bible(ESV) I can comfortably accept the idea of being unethical is doing something which is …
“But the one who does not know and does things deserving punishment will be beaten with few blows. From everyone who has been given much, much will be demanded; and from the one who has been …
“Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.” – Howard Gossage One of the hottest trends in advertising is using social …
“You shall appoint for yourself judges and officers in all your towns which the LORD your God is giving you, according to your tribes, and they shall judge the people with righteous judgment” – Deuteronomy 16, …
“Creativity is intelligence having fun” – Albert Einstein Are they actually talking about __? Is this a condom ad? Don’t want to give you even a glimpse of what the campaign is all about. …
An elegant opinion piece by Ben Davis of Marketing Week, highlighting the importance of user experience. The article speaks about how UX can be treated as a differentiator in some sectors and how competition among …
“So much of what really convinces customers, in terms of brand image, is experiential” – Chip DeGrace, chief design officer at Interface, (a global leader in the design and production of carpet tiles) in an …
Branding is all around us, the clothes we wear, the food we eat, the services we use and the products we buy all rely on strong branding. The core values of branding are to Inspire …
