Whenever I touch the keyboard in dim yellow light of my room, I feel like riding a horse with a sword on my back, charging at the enemy along with my army of rebels. It’s different every time but always awesome. After all, I am the creator of this article and hence I can give it any direction without caring about the rules. Oh! giving my character a power to fly, is just old school now. My character would be poor, born in this injustice world with a dream to change it for the better. His only power would be to never give up. I will put all the obstacles in his path that I don’t ever want to face in real life. He/she may not be clever but with a pure soul always reluctant to be part of its ideals. Its tenacity and determination will win hearts.
Now before answering the million dollar question and start in the race to become first in google ranking, don’t you think you should answer – Why you write in the first place? Or Why did you choose this breathless profession?
Just stop and think about it.
So do you have the answer now? Mine is already out there in the first para.
Now to answer the question, “How often should you write?”, I’m sorry, but I can’t put your soul at ease. I know you are looking for a short-cut like me. But my conclusion is the same which you already know deep down.
Write As Much As You Can
There, I said it. Now you can leave if you came here just for the answer. But if you want more, then let my thoughts give you clarity.
As in economics, I’m going to use Citrus-Paribas i.e. keeping other things constant. So Citrus-Paribus, write as much as you can. Generate 1000 words in each quarter of a minute.
Life is an art, not economics;
Resources are scarce & not unlimited.
Consider these 3 points & you will be all set for designing your future strategy.
Let’s put this question into a real-life scenario. Say, you are managing a blog for an e-commerce business where most of the people don’t come just for/by reading your cheeky blog posts but because of service quality, the role of aggregators, product varieties, comfortable interface and a cute customer care voice. Here your strategy would be completely different from a personal blog or for one belongs to a news-media (of say a tech related) company where a new information unfolds every second and the target audience is hungry for true and juicy words with passionate eyes.
Watch for your competition’s behavior as well. When you get right down to it, it’s about ranking on Google which is a relative concept.
Purpose of writing – SEO and hence traffic
Currently, the system is not capable enough to recognize your shit. In other words, system’s ability to gauge a content’s quality is very week and can be fooled easily if you just take care of few points like plagiarism, grammar and always say no to black hat practices.
The system is smart enough to know and now AI is also coming.
But how good a content should be, to make your heart sing? Well, a machine doesn’t have a heart I agree, but it can ask & observe others who have.
However, there is a bug and those others are exploiting it. Let me explain by taking this controversial example:
Therefore currently in SEO, you’ll definitely have an advantage if you generate more URLs backed with promotions. This way you’ll be having more indexing and inbound linking opportunities with more chances of hitting the viral button. It’ll keep your blog fresh and hence have better chances to attract people as nobody wants to read a newspaper having some articles as yesterday.
As per the opposite school of thought , (a) subscribers won’t read your each post and hence you would be risking bonding for writing frequently (b) Scarcity breeds value (c) Readers also don’t have time to read as well & hence are more likely to unsubscribe if you annoy them with frequent emails.
I always give them the fishing analogy. The more hooks (no. of posts) into the water (say google search engine), the more likely you’ll catch a fish.
But what about the bait (quality of content)?
Quality Vs Quantity
An old concept, stating a high degree of inverse correlation between the two. In other words, the more you write, the more you are going to vomit crap.
Obviously, you would want more traffic than yesterday which is relevant and engaging too. But if you keep writing a high amount of gibberish, don’t be shocked by seeing your graph for repeat readers declining. So, you’ll have to rely on making new visitors and forget about building a loyal community. Another thing is, this declining traffic will also be noticed by the Google and therefore here, you can say quality also matters. Therefore, you could be appearing in lots of search results like Hubspot blogs but you’ll never be able to reach your blog’s full potential.
In 2017, Forbes said what a normal person would tell you, i.e. write as much as you can without sacrificing the quality and for readers writing once a week can do the trick.
According to a Lifewire post, posting less than 2-3 times per week is more appropriate to maintain a blog as a hobby with no strategic goals.
Neil Patel said something similar.
Some say you could refresh your articles every 1-3 years and some say go for long articles like one contains more than a count of count 2000. But these are all based on hypothesis.
But all of the arguments hinge on one thing which is the 3rd point of this post. Are you maintaining quality with quantity? Are you doing research on what readers want and what makes them click? What are their problems?
My advice is also not that much different. Always remember, you are writing for an audience and machine is a tool to reach them. As per observations maintaining a balance between quantity and quality would be a fine choice. Again a competitor analysis would be helpful here to set your correct content structure and timing.
But in the end, the most important thing is whatever you do; it shouldn’t take your fun out of writing and sharing. Just don’t lose the sight of what actually matters and always remember these words of John Dufresne-
…you put your pen in ink and you began at the edge of the cliff.
You said you try to express, what’s inexpressable and that makes you nervous.
You know that every story is a failure. But you also know that writer is the one who has not stopped or even fazed by failure and that makes you fearless.
You begin not knowing where you’re going to end up. But trusting in your imagination, in your writing process to get you there, you write about what you don’t understand.
What you don’t know is more important than you do know because that’s what engages your sense of wonder.
You sit and you insist on meaning but not on answers.
The point is not to answer but to queston, not to solve but to seek, not to preach but to explore.
And you also know this that life is stranger than ficton because fiction has to make sense.