Plagiarism is a plague and embracing it makes one worse than a scum. I don’t want to live in that overthrown part of the world where appropriators form the ruling party.
A sudden pop-up of HP INDIA’s campaign, “#TuJashnBan kisi ki zindagi ka” & “#Golocal” made me realize that I could be living in it unwillingly. Liking and wowing clones & lies. I must be blinded by their achievements – more than 20 million views on Facebook in just 2 days along with largely positive conversations over social media. Here is the clip : 👇
It certainly has an emotional ring to it.
Elements used here are powerful – the excitement of a festival (Diwali) – the glow, the lights. Hardships of a vendor (selling items for the occasion), the innocence of a child with a good complementing narrative explaining the story. Then throw your product in-between (in this case – HP Printer) and an end with a sacred message of helping others.
It is enough to sway anybody, and nobody could notice the act of tyranny. The cruel act reflecting the opposite essence of Diwali’s “Evil Over Good/Evil”.
Diwali is a festival of good spirit with a lot of emotions & stories giving countless possible plots and associations to connect to.
But the above is just a patchwork of Surf excel’s 2016 Ramzan “#Madadekibadat” and Coca-Cola’s happiness to working classes. To people waging behind the curtains instead of celebrating with loved ones.
Watch it – Aaj Meri Peshani Pe (Madad ek ibadat) by Pakistan Surf Excel 👇
Borrowing an idea and make something awe-inspiring out of it is an art.
But complete imitation is suited only for mockery.
Oh! Those mid-night oil burners, artists, creative creators…
Am I overreacting?
Maybe! But at least it’s in the right direction.
(Cover Pic Credit Goes to Sbbu Noir)