Why the digital user experience is synonymous with brand — Marketing Week

An elegant opinion piece by Ben Davis of Marketing Week, highlighting the importance of user experience. The article speaks about how UX can be treated as a differentiator in some sectors and how competition among companies on this topic is also increasing customer expectations.

 

“Utilities companies offer a great case study for the growing importance of user experience. Whichever supplier you use, the stuff in the pipes is the same: it’s the service wrapped around the gas/electricity/water that you ultimately pay for. As competition blossoms in the sector, companies understand that, for some customers, user experience is as much…”

via Why the digital user experience is synonymous with brand — Marketing Week

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